Lantern Liquor, 2017
BRANDING • PACKAGING • PRINT • ADVERTISING
Creating a Liquor Label for Explorers
The Lantern brand identity and package design was created to be entered into the RGD design awards for print design, package design and product branding. The focus of this project was to design a tight and well-rounded brand, with emphasis on the visual connections between the package and the brand identity.
One of the design challenges involved finding a bottle that accurately reflects the brand’s imagery. Product photography was a major portion of this assignment as well, allowing for me to take staged shots to create a desired ambiance, which can be seen in the advertisements.
Marketing to The Adventurers
Lantern's target market included the explorers and adventurers. The liquor was meant to be shared in the outdoors, paired with a campsite and your best friends. Marketing this product came naturally. Capturing that audience through visuals and taglines helped to strengthen the Lantern brand further and cement it as a necessary item to pack for any outdoor adventure.
